IMPLEMENTATION PLAN
General info:
The social media implementation plan is developed for the Young girls Hobby community which deals with various games and groups. The idea is to develop a blog which is used as a platform where the current match details, registration for new courses, Rules and regulations for participants,membership details and other communications and notifications are shared and utilized fo the wellness of the Young girls Hobby group members
Background
Social media is gradually replacing newspapers and journals. Being present on the Internet is necessary for any community or a brand to develop its business and attract new clients. The advantage of being present in social networks is reach. The online communities wants its message to reach as many people as possible. To maximize this reach, a community group/business needs to have a presence where the customers are and increasingly they are on social networking sites. Social media offers a great opportunity to unite people with similar interests. The blogs are used as a platforms dedicated to the exploration of interest. A hobby or interest-based network is a good place to keep up with current trends among fans of a particular industry or its products.
Name of the plan - The use of social media to increase the awareness about the existing Young girls Hobby community and its offering for the young girls in Tampere region.
Aim of the plan - The Aim of the plan is to increase the community members and the groups.
Target group
Currently Young girls Hobby community activities and the events are less visible to the online Young girls community. The awareness about the happenings are moderate. This makes a way for competitors. In order to grow the community and its groups, Social media platform is taken into account.
Why is the implementation important?
It is important for the growth of the community. Also It helps to communicate frequently with the community members and the other members who wish to communicate.
What problem can the implementation solve?
Blog is a great way to help market or promote community groups and its services. Through this we can promote the new groups or can use it merely for informative purposes. Also It helps the co-community members to share their own experience and to have an obscure thought or idea and then have another random person online share that same experience or mindset.
What tools are chosen?
Google Analytics and Hubspot
What social media tools and services are used and for what purpose?
Google Analytics is used to track and monitor the user behavior in the blog.Also it helps to see the information of the traffic destination and the interest of the blog visitors. Hubspot is the another tool which provide tools for social media marketing, content management, web analytics and search engine optimization.
Why these tools and services were chosen?
Hubspot helps to improve the communication with the community members and the new customers, It also allows to post several post in one place. It helps to monitor the performance quick and fast. Google Analytics is FREE to use; Basic implementation is easy compared to tools from many other vendors. Powerful customizable reports; It allows us to create your own reports with an easy drag and drop interface. Handy way of tracking campaigns; It gives an option to literally track any campaign that is driving traffic to your website. Lots of great add ons are available; Add ons make the Google Analytics implementation, configuration and monitoring a lot easier.
What type of privacy and security issues are there? How have you solved them?
There is a chance of data of the member groups registered online in the blog could fall into the wrong hands. This problems could be solved by Using domain privacy.
When registering a domain, we have plan to use the domain privacy. Instead of listing the personal address and contact information in the public database, our host’s information will be listed. And second threat is hackers and malware. To protect the site against hackers and malware, We plan to use a smart service(iThemes) to make sure it’s secure and have a recent backup available to restore if anything goes wrong.
Updating and maintenance
The updation and the maintenance will be planned with the organizers. The blog and the tools which is used for this implementation will be updated based on the requirement and the notification. The implementation is open and free to the community group members and the organizers.
General info:
The social media implementation plan is developed for the Young girls Hobby community which deals with various games and groups. The idea is to develop a blog which is used as a platform where the current match details, registration for new courses, Rules and regulations for participants,membership details and other communications and notifications are shared and utilized fo the wellness of the Young girls Hobby group members
Background
Social media is gradually replacing newspapers and journals. Being present on the Internet is necessary for any community or a brand to develop its business and attract new clients. The advantage of being present in social networks is reach. The online communities wants its message to reach as many people as possible. To maximize this reach, a community group/business needs to have a presence where the customers are and increasingly they are on social networking sites. Social media offers a great opportunity to unite people with similar interests. The blogs are used as a platforms dedicated to the exploration of interest. A hobby or interest-based network is a good place to keep up with current trends among fans of a particular industry or its products.
Name of the plan - The use of social media to increase the awareness about the existing Young girls Hobby community and its offering for the young girls in Tampere region.
Aim of the plan - The Aim of the plan is to increase the community members and the groups.
Target group
Currently Young girls Hobby community activities and the events are less visible to the online Young girls community. The awareness about the happenings are moderate. This makes a way for competitors. In order to grow the community and its groups, Social media platform is taken into account.
Why is the implementation important?
It is important for the growth of the community. Also It helps to communicate frequently with the community members and the other members who wish to communicate.
What problem can the implementation solve?
Blog is a great way to help market or promote community groups and its services. Through this we can promote the new groups or can use it merely for informative purposes. Also It helps the co-community members to share their own experience and to have an obscure thought or idea and then have another random person online share that same experience or mindset.
What tools are chosen?
Google Analytics and Hubspot
What social media tools and services are used and for what purpose?
Google Analytics is used to track and monitor the user behavior in the blog.Also it helps to see the information of the traffic destination and the interest of the blog visitors. Hubspot is the another tool which provide tools for social media marketing, content management, web analytics and search engine optimization.
Why these tools and services were chosen?
Hubspot helps to improve the communication with the community members and the new customers, It also allows to post several post in one place. It helps to monitor the performance quick and fast. Google Analytics is FREE to use; Basic implementation is easy compared to tools from many other vendors. Powerful customizable reports; It allows us to create your own reports with an easy drag and drop interface. Handy way of tracking campaigns; It gives an option to literally track any campaign that is driving traffic to your website. Lots of great add ons are available; Add ons make the Google Analytics implementation, configuration and monitoring a lot easier.
What type of privacy and security issues are there? How have you solved them?
There is a chance of data of the member groups registered online in the blog could fall into the wrong hands. This problems could be solved by Using domain privacy.
When registering a domain, we have plan to use the domain privacy. Instead of listing the personal address and contact information in the public database, our host’s information will be listed. And second threat is hackers and malware. To protect the site against hackers and malware, We plan to use a smart service(iThemes) to make sure it’s secure and have a recent backup available to restore if anything goes wrong.
Updating and maintenance
The updation and the maintenance will be planned with the organizers. The blog and the tools which is used for this implementation will be updated based on the requirement and the notification. The implementation is open and free to the community group members and the organizers.
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