Learning assignment #2

Discussion about privacy issues

Below is the link for the article which I read in blog and participated in discussion regarding

my opinion for the targeted ads, data breaches and the free stuffs while using the social media platforms.

https://medium.com/@FabioAEsteves/i-have-nothing-to-hide-why-should-i-care-about-my-privacy-f488281b8f1d

What privacy aspects should employees be aware while using social media tools?

Most of the employees view their personal social media pages as private in their work place. However, employees should be aware that any of the information posted as a public on their social media can potentially be accessed by people such as current or potential employers, co-workers, government and law enforcement agencies and others outside the employee’s trusted network. Based on the privacy settings set by the individual user, personal information and communications posted on a social media site can be read by unintended people.

Every one as an employee should aware that, subject to existing workplace policies and rules, some organizations monitor their employees’ social media. Also  their personal information can be  collected, used and disclosed by the employer. Employers should view tracking existing employees through personal or work-based social media as a collection of personal information that may be subject to applicable privacy legislation in their jurisdiction. Employees should know that social media information may seem transitory and informal,  but once personal information is posted online it gains permanence — and can be circulated and searched by others. Employees should be aware of the potential damages to individuals and the corporation through inappropriate disclosures of personal or confidential business information on social media.

What are the benefits of openness and transparency (i.e. we can identify participants in online discussions, we can see in what company people are working

When is it beneficial for the employer and employees to share personal information online?

The expectations in terms of customer in openness and transparency are high in every business environment. Social media, in particular, enables customers to place their opinions very firmly in the public  domain, and how a company responds to this feedback can make or break its reputation. Websites such as Glassdoor are just one way employee scan make their views known about the organisations they work for. Employees understand the link between their jobs and the overall vision and aims of the business. This is widely considered to be a key driver of employee engagement.  Because engaged employees are happier, more loyal and more productive – all of which is

great news for employers too. Employees feel more engaged when they feel they are working towards a common goal. These all happen by openness and transparency.

What kind of damage can occur if privacy is not taken care of?

 

The possible consequences of an improper or unintended disclosure may be: a defamation lawsuit; copyright, patent or trademark infringement claims, a privacy or human rights complaint; a workplace grievance under a collective agreement or unfair labour practice complaint; criminal charges with respect to obscene or hate materials; damage to the employer’s reputation and business interests.

Digital identity and how it is formed?

A digital identity is the body of information about an individual, organization or electronic device that exists online. Unique identifiers and use patterns make it possible to detect individuals or their devices. This information is often used by website owners and advertisers to identify and track users for personalization and to serve them targeted content and advertising.

A digital identity arises organically from the use of personal information on the web and from the shadow data created by the individual’s actions online. A digital identity may be a pseudonymous profile linked to the device’s IP address, for example, or a randomly-generated unique ID. Digital identities are seen as contextual in nature since a user gives selective information when providing authentication information.

Examples of data points that can help form a digital identity include:

Username and password

Purchasing behavior or history

Date of birth

Social security number

Online search activities, such as electronic transactions

Medical history

What does it mean if there is no information online or in any social media services about a political, CEO or communication professional?

It means that they have protected their personnel and other information through several precautionary mesures to avoid the data breach and data identity theft consequences. Some of the precautionary measures are :

Protecting the  computer and smartphone with  up-to-date security software.

Using complicated and strong passwords in all online accounts

Using only  reputable websites while making purchases online

Boost the Network Security using Firewall

Be aware of selective date sharing

General Data Protection Regulation (GDPR) and Article 13

Write to your blog about the them. What is the key message in them? What has/will change? How does it relate to social media?

GDPR article 13 explaind about the "Information to be provided where personal data are collected from the person". The General Data Protection Regulation (GDPR) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. This affects how businesses can collect and use personal data. The regulation was enforceable from May 25, 2018.

The article insist that the person  who is accessing online must know what data of theirs is collected and how it will be used. Also people who are interested in and who choose to opt-in to the business and targeted ad email will receive the content in their inbox. This stricter regulation on the use of personal data for marketing and advertising, wll make the consumers to have a better experience

Businesses are required to collect and process only personal data that are necessary for each specific purpose and implement measures to protect personal data. With stricter rules on collection and processing of personal data, there would likely be fewer data breaches . Consumers will be able to decide upfront whether they want to receive marketing emails from businesses or whether they want their website behavior to be  tracked for analytics and advertising purposes. After the GDPR regulation, cubersecurity has enhanced , Data Management was improved, it  increases marketing  ROI and It boost the loyality and trust amoung the online users.

The GDPR article 13 is mostly related to social media because several social media advertising features use customer data that we upload, collect personal data, or track behavior

on their site. Also most of the social media platform such as blogs uses tools such as Google Analytics to  track visitor behavior for advertising purpose.